Antique Mauve is one of Direction’s brand new shades! It’s a smoky purple perfect for achieving coveted grey locks or a soft pastel purple.Â
It is best used on bleached hair-to achieve the closest colour to that seen in the tubs it is best to lighten to the lightest level possible.  Try combining it with Directions’ other purples to deepen the purple tones, or pre-tone using White Toner for maximum colour payoff!
All Directions shades are cruelty free and vegan with a formula designed to condition and nourish your locks.

















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